Posted by Steve Andrews on 1 September 2011 | 0 Comments

Tags: Christian business, CEO group, Client loyalty

When asked to designate leading indicators of corporate prosperity, a CEO group in Greensboro, High Point and Winston Salem may point to various factors. All too often, these business leaders deem financial merit the top priority in the list of business achievement. While we ardently agree that revenue generation and positive commercial growth is a major ingredient in any organization's recipe for success, at the Piedmont C12 Group, we feel that this alone makes for a short-sighted business vision.

Rather than simply designating bottom line dollar figures as an attainment tell all, we work closely with every CEO group in Greensboro, High Point and Winston Salem that we mentor to realign and broaden the internal focus of their success metrics in their Christian business. Our ultimate goal? To help chief executive officers recognize that in the grand scheme of business health and longevity, loyalty, both internally and externally, not cash, reigns supreme. 

Working With Each CEO Group in Greensboro, High Point And Winston Salem To Uphold The Golden Rule

In business we often hear the saying that "happy customers tell five friends, while angry customers tell 10." However, in today's global economy, this classic axiom is showing its age. Client loyalty is critical, but it should always be pursued simultaneously with employee satisfaction as well. Bearing this premise and the onset of online commerce and social media networking in mind, a more appropriate maxim would read, "Happy customers and employees tell five friends while angry customers and employees tell five million…all with the click of a mouse."

The Piedmont C12 Group recognizes that the most effective way to build consumer/employee loyalty is through consistently delivering excellence and authentically displaying complete commitment to fostering trust. In short, a CEO group in High Point and the Greater Piedmont area should follow the golden rule of "do to others what you would have them do to you," (Mt 7:12). When this is accomplished, not only is loyalty created for repeat business and employee retention, but these loyal individuals will be highly encouraged and motivated to tell the world at large (aka their social networks) just how great your Christian business truly is.

Loyalty Checklist List Of 6 For Every CEO Group In Greensboro, High Point And Winston Salem

It's one thing to understand the importance of loyalty in every business transaction/partnership we pursue. However, how does a CEO group in Winston Salem and the greater Piedmont area make loyalty an actionable focal point and part of their internal corporate culture? The Piedmont C12 Group offers this checklist of six to help:

• Embrace Simplicity: Don't over orchestrate and convolute business interactions - simplicity allows for greater speed and flexibility.
• Look For The Win/Win: Target areas where your business can dominate in service and excellence while generating revenue - be a partner/problem solver for your clients instead of a mere order taker.
• Combine Communication With Action: Outline guiding principles towards achieving loyalty with utmost clarity and then exemplify execution at every opportunity.
• Be Selective: Don't chase "bad profits" for a quick fix - foster relationships where there the win/win mentality is upheld.
• Realign Reward Metrics: Rather than simply focusing on dollars, create metrics that reward performance that increases loyalty.
• Communicate Directly And Honestly: Even if it makes for an awkward conversation don't overpromise and under deliver - clients and employees will appreciate your honesty.

Maintaining a steady focus on these six important goals is a critical task for any CEO Group in Greensboro and the Greater Piedmont area to create, sustain and strengthen loyalty for the benefit of any Christian business.